Just vote. Sign your name. It’s simple.

September 2, 2012

In light of my last few posts – if you want to start making that change, sign the following petition to Cleo Magazine – strongly urging them to stop altering the images of women they use.


Following a US teenager’s successful petition calling on 17 Magazine to publish one unaltered photo spread per month, Melbourne woman Jessica Barlow has created a petition calling on Australian Cleo Magazine to do the same.

The petition reads:

Reality is beautiful. Stop using Photoshop to alter appearances.

In high school, not a day would go by without hearing another girl complain about her weight or appearance. I saw girls get severely bullied and excluded because they didn’t live up to the beauty ideals of women in magazines.And it made me want to doctor my own appearance even more.

My friends and I looked up to the models in Cleo magazine. It was one of the most popular among my classmates. But what I think many of us didn’t know is that Cleo was altering the images of women to make them skinny and blemish free.

The altered pictures make readers question their weight, appearance and self-worth. I know this much first hand. They teach us that to be “pretty” you have to be thin and have perfect skin. Studies now show that these damaging images can lead to eating disorders, dieting and depression.

Distorting and editing the appearances of models in magazines is distorting the mental health of girls who read magazines that engage in these practices.

Public pressure is building across the world for magazines to stop altering images of girls. In the US a teenager convinced Seventeen Magazine to publish one unaltered spread a month after thousands joined her petition. I think Cleo should do the same for their readers.

I want Cleo to stop selling images that hurt girls and break our self-esteem. Let us see real faces and real shapes in at least one photo spread a month — and always put a warning symbol on any image that has been altered.

It’s time to put an end to the digitally enhanced, unrealistic beauty we see in the pages of magazines. Please sign my petition to Cleo Magazine editors calling on them to give us images of real girls in their magazines.

PLEASE sign. It’s quick and it’s the first step in having a voice:


You can also tell them what you think, by writing a rational, intelligent comment on their Facebook Page: https://www.facebook.com/CLEOAustralia?filter=2

Lastly, you can check out the following page:


Let’s do this thing!

Deep Breath and sign against covers like the following cartoon:


2 Responses to “Just vote. Sign your name. It’s simple.”

  1. talia99 said

    I am joining this movement and I thank you for telling others about it. Cleo’s response has been to announce an online forum today where they are giving people 1 hour to have their say. You’ll need to register here to join the conversation today between 1-2pm Australian ESTon their website…. http://www.cleo.com.au/​cleos-retouching-policy.htm

  2. […] Just vote. Sign your name, it’s simple. […]

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