Vagina! Vagina! Vagina!

July 24, 2012

What IS the world coming to?

We recently had a new ad campaign, start airing here in Australia. It’s played later on in the evening when the kidlets are in bed – with a naked girl (with all her naughty bits covered with strategically placed white-as-the-driven-snow flowers) – talking about liners for ladies’ underwear.

The girl factually describes how wonderful the body is and how it works for us – and that for women, there are times where the discharge we get between our periods, is the body’s way of keeping the vagina healthy.


There it is! A part of the anatomy that more than half of the planet has. So what’s the big deal, right?

Well, it’s just incredible the hoo-ha (and no, I’m not writing an alternative word for the vagina…hahaha!) that’s come about from the actual word being used. On the The Project, I saw Steve Price (57) ask the ad’s spokeswoman on the show, why such a vulgar term was being used. The woman’s eyes widened and she looked a bit like a rabbit in headlights for a second, at the ridiculousness of the question – but answered, “Because…that’s what it’s called.”

Interestingly, though, when she continued with the sentence, she actually hesitated a fraction before saying ‘vagina’ herself, in a more hushed tone.


Recently in America, a US politician, Democrat Lisa Brown, was banned for saying ‘vagina’ in the abortion bill debate. If you can’t say it here, when can you exactly?

Question # 77: Do you find it hard to say vagina? What about to your kids?

I don’t know about you, but ‘front-bottom’ never sat well with me…

But as advertising specialist and creative director of Jara Consulting, Jane  Caro said –  it was time to ”call a vagina a vagina”. Click here for full article.

Well ladies, I don’t know about you, but I’m going to use it whenever possible! See how many people flinch…I know, it’s the simple pleasures.

Hee heeeee!

PS – I think it’s curious that an ad with the word ‘vagina’ is deemed more inappropriate than the PG rated The Shire showing fickle women showing their quite-exposed fake boobs, a botox procedure, blatant vanity…at 7.30pm. Quite.

Deep Breath.