Questions for *You*.

October 19, 2014

Just recently I had the incredible honour of presenting at the International Women’s Liberation Summit. It was an enthralling few days, hearing stories from such a rich pool of experience – not all nice, of course, but profoundly unifying.

The biggest issue I explored was the predictable and pedestrian narrative being spewed forth – one that has not deviated much, in essence, since the ’50s [Man = strong, brains, breadwinner, leader; Woman = weak, multi-tasker, housewife, follower] by the media and advertising at a ground-zero level; mainly through the common TV, the medium of choice, consumed by the masses.

My presentation – and my actual main concern with us human beings – addressed the way in which we perceive ourselves and categorise each other into labels; ever-restricting ones. I believe our obsession with labelling, will be our eventual undoing as a species.

It’s permeated every crevice from sex + gender through to race + religious beliefs; from what needs to be ‘tested’ in school to determine a student’s worth (label at the ready) through to perceptions of who a person is just from what job they have, where they live, clothes they wear, what they earn etc – all of which we know is ludicrous and non-sensical but something we sadly participate in (and consume), nonetheless.

The worst labelling by far, is sex; the label that hurts women and girls the most. It hurts us all, actually. We mustn’t forget the boys – because as easy (and true) as it is to say that males commit the most crimes, we must ask ourselves – how did they become the ‘monsters’ we keep reporting they are?

They were taught – just like girls are taught.

As the battle rages over what exactly a woman or man is, our media manages to showcase very strict guidelines as to how men and women are to be represented and perceived – this is the very labelling I want to debunk with our youth. They are our hope of change.

So I started a business to channel my activism toward them.

About three weeks before the Wicked Campers campaign in July, my business was born –  to present workshops about media literacy, how we relate to each other as human beings, resilience, consumption and more.

I’ve called the business Questions for You, as the questions will be the springboard toward healthy discussion – using critical thinking.
The central theme – and what I titled my presentation at the Summit – is:

The standard we walk past, is the standard we accept.

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I’ll tell you why our young ones are the answer. Recently, I had the privilege of seeing a volume of work, created by students, using film to tell a story. It was such an enlightening experience. I loved it. Some narratives blew me away and others reinforced stereotypes. The point is, however, that I saw a balance. And the incredible part is that I had no idea what sex had created what piece. Logic tells me that I saw sophisticated pieces equally from both males and females; all telling unique stories. This needs to be preserved and nurtured.

Turn to the TV and movie narratives, however, and we see something formulaic and banal. Our youth have the capacity to see beyond this but some need a guiding hand in helping them open their eyes to the ‘product’ they’re being sold – mainly what they’re being taught about each other and ‘how it is’. This sort of language will also be explored in workshops, as well as a lot of the clichés that keep humans bound to restricted perspectives; dealing equally with boys and girls.

Question #211: Does this sound like a program your school, child’s school, business or parents may benefit from?

My website: is ready for your perusal. Please peruse.

Action speaks louder than words, and this has never been more apparent for me. After 20 years of teaching, I feel a deep connection with our budding youth and have never felt more driven to do something, as I do with this.

I hope you’ll join me in this quest.

Deep, positive breath.
PS: Below is the back of my business card, which was designed by my dear friend Katy Donoghue of Giddy Up Graphics (I’ve known her since we were 7 years old). She rocked it. I do love it so. x Screen Shot 2014-09-26 at 12.46.37 am